due next week

hello all,

hope everything is good
below is what's due for next week, as we kick off our second half of the term
we will begin with these items for the catalog design:

CATALOGUE DESIGN: format, grid, body copy, logo design

FORMAT: 2 OPTIONS
— chose a format for your book (a format is the size: 2 ideas minimum)
— keep in mind printing when you chose this, my suggestion: limit the format to a book that is printable on 11 x 17 sheets, otherwise you get into oversized sheets which becomes more complex and expensive

— GRIDS:
— based on the above formats, present 4 ideas for grids that vary in: number of columns,
margin & gutter size.

— SPREADS / BODY COPY:
— we will begin the catalog design selectng the best suited face & size for body copy
(i.e., the bulk of the book and how it is set)

— generate 10 spreads laying down body copy type with these specifications:
— one typeface and one scale per design ( for example: one spread is set on grid 1, format 1,
with helvetica at 8pt / 12 leading /// another is set on grid 2, format 2, set in univers, 9pt / 13led etc
— use dummy / placeholder text (lorem ipsum)
— black type on white only. no rules, no image boxes, just type filling the entire page.
(see sample spread)

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LOGO DESIGN
— develop a logo for your exhibition
— bring in 4 iterations that explore different typographic ideas, i.e. 4 executions on one name. if you haven't decided on names yet, pick your favourite 2 and execute 2 variations per each

ARTIST STATEMENT:
— refine what you have presented so far, bring it in

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CONTENT ALLOCATION & STRUCTURE: COLLECT
— start gathering these and separating them into content buckets, i.e. chapters that delineate and present your narrative sequence (how you tell the story) think of 4-5 chapters

text: based on your artist statement, research plus self generated text,
i.e. text that you wrote or will write

imagery: images form your projects: screenshots, renderings, diagrams, documentation pics etc...plus imagery form your research that serves as supporting / inspiration material
structure: format of book, rhythm, sequence, materials (i.e. paper stock, inks, cover materials—eg: fabrics—etc

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IN CLASS:
i will do a brief grid demo in class, looking at: body copy, margins, gutters, book typologies & structure

recap: 10 spreads (with format, grid, body copy variations) + logo design + artist statement
(as specified above)

any questions welcome
c